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Automation workflows, marketing systems, web performance and the occasional hard-won lesson. Written by a consultant who builds these systems, not a content farm.
automation
How to combine account-based marketing with an automated prospecting agent, so outreach is grouped by account, sequenced by role, and personalised from one contact to the next without ever sounding templated.
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crm
A practical guide to keeping a HubSpot CRM clean with the v3 API and Python, covering batch reads, duplicate detection, safe merges, property normalisation, a data-quality score and a repeatable maintenance job.
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automation
How to build a tender-intelligence system that turns clustered search queries into a deduplicated, scored pipeline of live RFPs and RFIs, with Python patterns for querying, parsing, ranking and scheduling.
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automation
Design a safe prospecting agent that sources contacts, personalises outreach, uses authenticated sending and prevents duplicate messages.
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analytics
Pull live GA4 and Search Console data with Python, then authenticate, paginate, join and structure both sources into one reusable reporting layer.
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automation
How to build an email-sending pipeline that reads from a controlled data source, prevents duplicate sends, tracks delivery, and stays governed enough to trust at scale, with Python patterns throughout.
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crm
A practical Python guide to capturing leads reliably and tracking their conversions in HubSpot, covering form submissions, the Forms API, contact upserts, custom behavioural events and closed-loop attribution.
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analytics
Design a lightweight warehouse that unifies GA4, Search Console, HubSpot and advertising data for contextual, cross-channel performance reporting.
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analytics
A practical walkthrough of marketing attribution, from simple rule-based models to a data-driven Shapley-value approach, with Python implementations you can run against your own conversion paths.
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analytics
Learn Marketing Mix Modeling with adstock, saturation curves and Python regression, then turn the model into a defensible budget-allocation view.
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seo
Build a Python SEO intelligence pipeline that clusters search intent, scores opportunity against Search Console data and produces repeatable content briefs.
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ai systems
The practical 2026 shifts changing how growth and operations teams build AI, including MCP, governed tools, evaluation, focused applications and human approval.
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ai systems
The thought process and implementation method behind reliable AI systems, from choosing the right job through tools, evaluation, approvals, release and continuous improvement.
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ai systems
A step-by-step architecture guide for connecting Claude to CRM, analytics, databases and internal applications through secure Model Context Protocol tools.
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automation
A decision framework for choosing n8n, Zapier or Make based on process complexity, integrations, governance, hosting, operations and how AI and MCP fit the workflow.
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automation
A reusable n8n workflow that turns Apollo searches into clean, structured lead lists in Google Sheets - hundreds of qualified contacts from a single trigger.
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automation
How to combine n8n and AI into a governed pipeline that produces region-specific ABM content drafts in minutes, with structure validation and human approval built in.
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automation
A seven-step n8n workflow that turns one piece of content into platform-tailored social posts, with AI drafting, image generation, scheduling and tracking.
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web development
What LCP, INP and CLS actually measure, how they influence rankings and conversions, and the practical fixes that move each metric.
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web development
A multi-layered approach to WordPress security, from .htaccess security headers to firewall plugins, structure obfuscation and operational best practice.
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web development
A practical comparison of WordPress and Drupal for teams choosing a CMS that must scale in traffic, content, users and integrations.
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Everything on this blog comes from client and in-house implementation work. The fastest way to benefit from it is a conversation.