Technology and infrastructure
Email that arrives, and keeps arriving
Operloom sets up and repairs the sending infrastructure behind marketing and transactional email, then puts the controls in place that stop it degrading again.
01Business problems
Deliverability fails slowly, then all at once
By the time open rates visibly drop, the underlying causes are usually months old: unauthenticated senders, an ageing list and no complaint monitoring.
- Sending from a domain with no DMARC policy
- One reputation shared between marketing and transactional mail
- Consent captured but never evidenced
- Hard bounces left in the list
- No alert when a send fails
02Authentication
Get the records right first
Authentication is the foundation. Everything else is wasted effort until the receiving side can verify who is sending.
- 01SPF, with the lookup limit respected
- 02DKIM signing on every sending service
- 03DMARC, moved from monitor to enforce on a plan
- 04BIMI where the brand qualifies
- 05Subdomain strategy separating streams
03Implementation scope
From records to running programme
The work covers the technical setup, the platform configuration and the operating practice that keeps both healthy.
- Domain and subdomain architecture
- Platform migration and template build
- Consent capture, storage and evidence
- Segmentation and suppression rules
- Warm-up plan for new sending domains
- Monitoring, alerting and a named owner
04Recovery
When reputation has already gone
Recovery is a sequence, not a switch: stop the damage, prove the change, then rebuild volume gradually against measured engagement.
- 01Diagnose the cause across records, content and list
- 02Suppress the segments doing the damage
- 03Correct authentication and platform configuration
- 04Re-warm on a staged volume plan
- 05Report against delivery, not just sends
05Governance
Keep it healthy after handover
A sending programme needs an owner, a review cadence and an alert that reaches a person.
- DMARC report review on a set cadence
- Bounce and complaint thresholds with alerts
- List hygiene and re-permission policy
- Template and link governance
- Documented escalation path
Common questions
Question: Can deliverability be recovered once it has dropped?
Usually, yes, but it takes weeks rather than days. The sequence is to stop the cause, correct the technical setup, then rebuild volume against engaged recipients on a staged plan.
Question: Do you migrate between email platforms?
Yes. Migration covers lists, consent state, suppression, templates, automation and reporting continuity, with authentication set up on the new platform before any volume moves.
Related capability
Where this connects
Next step
Build a systemyour team can actually run
Start with the process as it works today, the platforms already in play and the outcome the organisation needs. We will tell you what we would change and in what order.