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    Connected capabilities

    Services that work as one system

    Most organisations buy marketing services in pieces from disconnected providers. These services are designed to combine: a website project usually needs analytics, CRM connection and automation; a CRM implementation needs lifecycle design and adoption; an automation project needs clean data and tracking. One consultant, accountable for the connections.

    Services that work as one system

    Strategy and growth

    Positioning, planning and demand programmes that give the rest of the system a direction.

    Marketing Strategy and Consulting
    01Strategy and growth

    Marketing strategy

    A clear positioning, channel plan and KPI framework that the whole organisation can execute against.

    Market analysis, positioning and a growth plan your team can actually execute, built by someone who also implements the systems behind it.

    • GA4
    • Semrush
    • HubSpot
    • Looker Studio
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    Growth Engine Building
    06Strategy and growth

    Growth engine

    One connected growth system with a single owner, measured end to end from first visit to revenue.

    The integrated engagement. Positioning, website, CRM, automation, analytics and demand generation built as one measurable system.

    • Astro
    • HubSpot
    • n8n
    • GA4
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    SEO and Content Systems
    07Strategy and growth

    SEO and content

    A content architecture and editorial workflow that grows qualified organic traffic quarter after quarter.

    Technical SEO, topic architecture and editorial systems that compound. Programmatic and AI-assisted approaches only where they genuinely fit.

    • Semrush
    • Google Search Console
    • Screaming Frog
    • n8n
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    Paid Media
    08Strategy and growth

    Paid media

    Paid campaigns measured to pipeline, optimised on lead quality, and governed by explicit budget rules.

    Google and LinkedIn campaigns run with tracking readiness, honest reporting and lead quality analysis, not vanity metrics.

    • Google Ads
    • LinkedIn Ads
    • Meta Ads
    • TikTok Ads
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    Technology and infrastructure

    The websites, CRM, automation and AI layer that campaigns, teams and reporting run on.

    Web Development
    02Technology and infrastructure

    Web development

    A fast, accessible website that converts, ranks and can be maintained without a developer on retainer.

    Fast, maintainable marketing websites built on modern architecture, migrated cleanly off heavy CMS setups and measured on Core Web Vitals.

    • Astro
    • React
    • TypeScript
    • WordPress
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    CRM Implementation
    05Technology and infrastructure

    CRM implementation

    A CRM the team actually uses, with clean data, clear lifecycle stages and reporting leadership believes.

    HubSpot and CRM implementations designed around your sales process, adopted by your team, and connected to marketing and reporting from day one.

    • HubSpot
    • Salesforce
    • Brevo
    • Zoho
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    Marketing Automation and AI
    04Technology and infrastructure

    Automation and AI

    Documented, monitored automation that gives the team hours back and makes processes reliable.

    n8n workflows and AI-assisted systems that remove repetitive marketing work, connect your tools and keep humans in control of what ships.

    • n8n
    • Zapier
    • Make
    • OpenAI API
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    AI Systems, Applications and MCP Integrations
    03Technology and infrastructure

    AI Systems and Apps

    A governed AI system that can understand context, use approved tools, complete multi-step work and return a traceable result.

    Purpose-built AI applications that connect Claude and other models to approved business tools, data and workflows through MCP and secure APIs.

    • Claude
    • Model Context Protocol
    • Anthropic API
    • OpenAI API
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    Measurement and optimisation

    Tracking, analytics and continuous improvement so decisions are made on data.

    Tracking and Analytics
    04Measurement and optimisation

    Tracking and analytics

    Trustworthy measurement from first click to revenue, visible in dashboards the team actually uses.

    Conversion tracking, GA4, Tag Manager and dashboards implemented properly, so every marketing decision is made on data you can trust.

    • Google Tag Manager
    • GA4
    • Looker Studio
    • Microsoft Clarity
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    How services connect

    Three examples of why buying these together beats buying them apart.

    A website project rarely stops at the website. To pay for itself it needs conversion tracking, a connection to your CRM so leads are routed instead of emailed, and often anautomation layer for follow-up.

    A CRM implementation is only as good as its adoption. That means lifecycle design, lead routing, dashboards and onboarding, and usuallyautomation that removes the manual work which caused the team to avoid the last CRM.

    An automation project starts with unglamorous groundwork: data cleanup, API access and reliable tracking, so the workflows have trustworthy inputs. When everything above is needed at once, that isgrowth engine building.

    Next move

    Not sure which services you need?

    The project brief asks about your goals and current systems, then recommends an engagement. It takes about five minutes.

    OPERLOOM / LET’S BUILD WHAT’S NEXT

    Your next growth system.

    Four short steps to understand your project and prepare a personal reply.

    What would you like to change?

    Main objective
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